Being Green Transcript: Introduction to the Podcast

Approaching the Franklin Point overlook along the San Mateo Coast, California.

Introduction to the Being Green podcast

Hello. Welcome to the Being Green podcast. I’m Brett Winters, the host. I am a former academic history professor turned writer and eco-entrepreneur living and working in the Santa Cruz Mountains, just outside of Silicon Valley.

In 2020, I founded a small consultancy,, whose mission is to assist Silicon Valley companies in designing greener products and promoting sustainable Earth agendas on their online platforms.

As part of my work, I lead team training sessions into natural open spaces in the mountains and along the Pacific coast, which are followed by group discussions at local restaurants or wineries as well as subsequent online feedback.

The goals of each training session are threefold. 

The first goal is to strengthen divergent thinking skills – the type used to brainstorm new ideas effectively and come up with creative solutions to intractable problems.

The second goal is to expose participants to alternative forms of collective, group-based leadership where there is no fixed hierarchy but instead a common sense of mission to which all members of the group contribute their own unique abilities and insights.

The third goal is to encourage participants to experiment with their own styles of work-life harmony that include additional quality time spent in nature. Improved health and fitness are only the start of what can become a lifelong passion for nature to share with friends and family – or to rekindle a lost connection due to the challenges of education, relocation, and work. 

While my training sessions are limited for the time being to the San Francisco Bay Area, my podcast is not. And the ideas that inspire me to think creatively about solutions to our current climate crisis and other environmental problems are all on display in these episodes. 

The first episode, An Appeal to Silicon Valley, is written as a polemic of sorts and differs in content and tone from the episodes to come. I composed it at an earlier stage in the process, and rather than modify it by softening some of the rough edges, I decided to present it in as raw a form as possible. 

I am not a professional podcaster by any means, nor do I have a natural radio voice or the sort of YouTube onscreen charisma that wins thousands upon thousands of followers. I am one human being on a mission to make this planet a better place and to do my part to extend its warranty so that future generations can experience the same joys in exploring this world as we did. 

If you enjoy listening and share my sentiments, please subscribe and share this podcast with others.

Thank you for your time.



Published by Sempervirens117

I am a content writer and founder of, an eco consultancy based in Woodside, California that assists Silicon Valley companies in developing greener products and promoting sustainable Earth solutions on social media. I offer team training sessions year-round in Northern California.

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